Well, because it cannot be emphasised enough.
Along my way I have met a lot of people. All from different countries, backgrounds. All with their own beliefs, personalities, individual ambitions. We have one thing in common. We are people. We have ideas, dreams, feelings, soft skills and perceptions.
If we create a working culture in which being a human being and being respected and treated as such is encouraged, we will release the inner-heroes in ourselves and the people we work with. The more you see in the people you are lucky enough to lead, the more they will start seeing it too and start evolving their own ways of being as team members, performers and innovators.
This blog is not supposed to tell you how to do it. This blog is about sharing experiences, giving you some starting points to structure your own team and working culture and thrive. Try it, it is an amazing experience.